The Super Bowl is less than a month away. For football time, now's the time for celebrating - and wondering how the season has gone so fast...and you can bet that ad agencies all over are scrambling to come up with fresh, creative and funny (or jolting) copywriting ideas that people will talk about. One upon a time it was next to the watercoolers, now it needs to be something they could instantly share on social media.
So, it's time for creatives to conjure up some...creative "super" copywriting ideas all over all the social platforms. Just look at the power of social media during the super bowl.
*Pro tip:* Watch of ads from previous years for inspiration.
And because of the convenience of online and social media, while TV's behemoth commercials are already long ready to roll - some readily available online for viewing, even before the big game - you can wait until a day or so, or even the eve, the day of the big game, or even during it, to make some creative copywriting and content. You can even wait till (almost) the last minute to make references to the teams participating in the big game. That is, if you haven't already invested in million-dollar TV commercials - and here are just a sampling of classic super bowl tv ads - but that's a topic for another blog...
The fact remains that social media is the main playing playing field for one-off events such as the awards shows and sporting events. Check out these interesting Super Bowl social media statistics.
So, without further ado, here are 12 Super Bowl copywriting tips to help you prepare for the big game:
Write a headline that's relevant: a) from a topic pov b) product point of view c) customer point of view. Example: "You're at the 1 yard line for 60% off! Click NOW or you'll receive a 'delay-of-bonus' penalty and only 20% off."
Keep it short. Because, you know, short attention span and all that. Also, leave detailed information for the website/blog/product description.
Put a LAUGH in it: The Super Bowl and humor have been a loving couple for decades. And you don't need a big budget or special effects for that.
Alternatively, put a SHOCKER in it. This will work, especially on hard-hitting social issues.
Once the two Super Bowl teams were announced, Bud Light joined in on Social Media. Once you realize who the two teams playing are, research as much as possible about the teams, players, and cities. Interesting facts and andecdotes you can easily slide into your copywriting or virtually any other type of content, from blogs to banners, social media posts, PPT presentations, etc.
Be glued to social media and football updates: So you can post and make your own comments/responses to what's going on in the big game.
Don't have a big budget to get celebrities? No problem! You've got a full arsenal of the English language to play on the latest trends, news, and celebrity gossip and use them for your advantage. But you need to act swiftly...
Remember, you don't have to write a lot of text to deliver a message.
Be open for last-minute changes
Be ready to be inspired on game day and during/after the game. Remember the old adage: Be there or be square!
Use football quotes
Alternatively, you have a treasure trove of great quotes at your disposal, such as: “The NFL, like life, is full of idiots.”
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